The old tea shop owner's secret: After drinking too much tea, he said that the biggest pitfall of playing with tea is becoming a person who sells tea.

Starting to drink tea makes me very happy.

Drink too much tea, also store a lot of tea. Can't drink it all up, have to start on the road to selling tea and having no way back.

At that time, people play tea, then become tea plays people.

Yesterday, tea merchant Wang Old Boss called Lao Yang to bring a few bottles of red wine over: he wanted to get drunk.

When he got into Wang's shop, he said: I have too many places where I need to spend money these days, but I only have the channel of selling tea, and the pressure is too great. Let me treat you to a cup of wine.

Lao Yang quickly poured a cup for Wang Lao Bao and continued to listen to him talk.

Prices dropping is hard.

Actually, since October, Wang Boss has been busy converting it and selling tea at 68% off.

However, the tea market is small and fragmented, with everyone having their own little circle, only able to influence people around them.

The online channel for Wang Laoban was a complete failure, relying solely on mobile and offline tea shops. Just over a week after double eleven ended, he sold only three or four thousand yuan worth of tea everywhere was crying out to make up the shortfall, so much profit is useless.

So they asked Old Yang for help and let him promote it a bit. For every amount of tea leaves sold, he would give that much to Old Yang.

However, Mr Wang's tea is on a par with that of five-star hotels in terms of packaging material, but its quality is just passable.

People from Iceland, the old master, and even the emperor would not come back if you sell them a cup of tea at 500-600 yuan.

Something may be good at first but not necessarily appreciate in value later on.

Then Old Yang came up with a bad idea and said:

You're looking for some decent tea products with a 34% discount. I'm sure there are old customers who can still appreciate it.

The boss took a sip, then let out a sigh and said: "It's impossible to discuss the price of Pu-erh tea. The older it gets, the more valuable it becomes."

Lao Yang took a small sip of wine: When I first entered, there was also a tea merchant who lied to me, saying that Pu-erh tea becomes more fragrant with age and can appreciate.

Pu-erh tea the older the more fragrant, this is believed to be true. High-quality aged tea is simply exquisite. Good raw materials, correct processing techniques and proper storage lead to better quality tea with a deeper throat feel and richer broth after aging.

But appreciation is just nonsense. The market talks about production and sales, there's nothing that can go up without going down. No matter how the tea merchant and experts try to fool you, I don't believe in appreciation at all.

Market scale is limited, lowering prices means shrinking even further.

As soon as he mentioned that prices were being cut, Wang Laoban spoke with gravity and sincerity:

Cutting prices is a dead end. If you cut prices once and then revert back to original price, customers won't buy from you again.

Lao Yang said hurriedly: so, it's not finding all of them, but finding two or three products that are quite good to do an activity.

The old boss was unwilling to reduce the price from the very beginning. He said: "If customers are numerous, reducing prices can sell them off, but there are not that many clients, and even if we reduce prices, it's still unclear whether they'll sell well."

For example, 400 yuan for one cake of tea does not decrease in price. Selling 10 cakes every month is equivalent to 4,000 yuan.

If I lower the price to 200, I'll need to sell 20 of them to make 4000. But I couldn't even sell 20, most I can sell is 15 for 3000. Not lowering the price, they will still be sold out. Lowering prices, it's just killing myself.

Lao Yang can only say: Hold on like this, sooner or later we'll all kill ourselves.

Mr Wang said, "I know the logic. With 160,000 tons of tea produced annually, high-quality tea will be sold naturally. But for most ordinary teas in the future, even if you lower the price, they won't sell."

Playing with tea brings joy, selling tea brings pain.

Watching Mr. Wang finish a bottle in just a few minutes, I felt relieved since he intended to get drunk and was buying cheap liquor anyway.

Lao Wang picked up the cup and swallowed a mouthful of bitterness in his eyes, saying: "Want to sell inventory to young people, but you guys of this generation just don't look at our aesthetic values, rather go to tea mountains yourself to collect and make your own.

Lao Yang quickly adds: It's mainly because I use Lincang tea, can't make it too mixed.

Mr. Wang nodded and then said: "In this tea industry, to play it cool is very elegant, but once you become a tea merchant, you are enslaved by the tea."

I'm 16 years old and you're a full ten years older than me. In a lifetime, how many chances are there? When I was young, Pu'er tea was good but hard to sell.

It took us a lot of effort to catch the trend, and we had to be willing to kill ourselves to make it happen and make some money. The more successful we were, the less satisfied we became. The tea leaves weren't top-notch, I was dissatisfied. We didn't get enough tea leaves, I was dissatisfied.

Gradually losing himself, he thought the market would keep going up and collect a lot of tea. In the end, he was locked in with inventory, leading to today's predicament.

If I could turn back time, I'd be like you, grow some good tea and sell it cheaply without taking too much profit, and live a simple life.

But now there's an old man above and a young child below; behind him are a group of people relying on him, having gotten too deeply into it to back out, they can only sell tea.

Lao Yang was considerate enough to pour a cup for Lao Wang and said: "Brother, don't worry, life is bitter. Life will make every person suffer hardships."

The End:

Life is a process, happiness is the most important thing.

Drinking tea is simply one of life's greatest pleasures.

The first time I smelt the rich honey fragrance of tea leaves, a natural and refreshing scent that I'll never forget in my lifetime.

Gradually, I fell in love with drinking tea and tasting the flavor of tea leaves. I understood that tea was refreshing and sweet to drink. And then, I wanted to find an even better tea, and both quality and knowledge reserve increased at the same time.

For those who love tea, there will always be a pie of good tea that they have never tried on the market, calling out to their soul.

Drinking tea one side and storing tea on the other, aimlessly. Until one day, discover that the stored tea is not finishable in a lifetime, skills and knowledge reserve reached the level of understanding tea.

Thus, he joined the tea-sellers' ranks.

Watching others stock tea and storing tea themselves, they also say: good tea will definitely not be short of customers, as long as there is money, store it first.

When you have stored a huge warehouse of tea leaves, it's impressive to look at, and fragrant to smell. Deeply breathing in the scent is a truly delightful experience.

However, when selling tea on the road, one is happy when selling it and unhappy when not. At this point, a person's emotions are completely carried away by the tea.

Selling tea, selling tea, being pressed by tea and finding it hard to breathe, all day wearing a tense face, overworking oneself with the thought of selling tea.

Thinking back on it now, the first time I picked up a teacup was just pure pleasure from enjoying the taste.

For the sake of drinking tea, only the days for drinking tea are happy.